How to Position Your Donors as Heroes, with Tyler Riewer, charity: water’s Brand Content Lead.

You know the guy, the one who is always talking about himself? His accomplishments, his success, his possessions. He's no fun to hang around. And why does he feel the need to brag? Is he that insecure? 

The same goes for nonprofits and businesses. One of the most common mistakes we see is that organizations talk about themselves too much. They try to be the hero of their own story. But no one is interested in hanging out with that guy. 

This episode of the Leading Good podcast features Tyler Riewer, Brand Content Lead for charity: water. Tyler shares key insights that charity: water uses to position their donors as heroes.

If you want to really engage donors in a fresh, meaningful way, don't miss this episode!

5 Easy Tips for a Share-worthy Nonprofit Video

5 Easy Tips for a Share-worthy Nonprofit Video

Want to make a great video to share on your nonprofit’s social media? Here are 5 easy tips!

Video is the trend of the moment. If you're not creating video content for your nonprofit, you really should be. Creating video content doesn’t need to be overwhelming, and you don’t have to spend tons of marketing dollars to create cinematic, lengthy, elaborate videos. Great video content can be short and simple - and still draw awareness to your cause!

How Delighting Customers Leads to Free Marketing, with Danny Alexander of Who Gives a Crap.

Danny Alexander, Co-Founder and Chief Creative Officer of Who Gives A Crap, shares how delighting your customers can lead to free marketing. Who Gives a Crap sells good looking, forest-friendly toilet paper, paper towels and tissues in 36 countries and donates 50% of our profits to help build toilets for those in need.

3 Simple Ways To Improve Your Nonprofit's Website, with Michelle Mosely Arnold

This episode features Michelle Moseley Arnold, Leading Good's Messaging and Creative Lead. Rod and Michelle share three simple (and free!) ways to improve your nonprofit's website today.

Jen-Ai Notman, Head of Social Impact for Leesa

This episode is part of the Social Enterprise Alliance Series, a partnership with the key catalyst for the rapidly growing social enterprise movement. Rod Arnold hosts Jen-Ai Notman, Head of Social Impact for Leesa. Leesa, a proud sponsor of the SEA series, was founded to help people sleep better with premium mattresses and a social impact mission. 

Scott Harrison of charity: water: Your Role as Chief Storyteller

Scott Harrison of charity: water shares his perspectives on CEOs as Chief Storytellers, properly recognizing donors and the true, deeper missions that lead to movements.

Adam Garone of Movember: The 6 Elements of a Movement

Adam Garone is the co-founder and Chief Mo Bro of the Movember Foundation. His conversation with Rod at the Classy Collaborative includes valuable insight about how to build a movement. 

Charles Best of

Rod interviews Charles Best, Founder of, the pioneering crowdfunding nonprofit where anyone can help a classroom in need. 

Cindy Gallop: A New Financial Ecosystem for Women

Rod Arnold interviews Cindy Gallop, advertising consultant, founder and former chair of the US branch of advertising firm Bartle Bogle Hegarty, and founder of the IfWeRanTheWorld and MakeLoveNotPorn.

Sabrina Dupré of Acumen

Rod Arnold interviews Sabrina Dupré, Global Head of Brand Strategy for Acumen, a non-profit that raises charitable donations to invest in companies, leaders, and ideas that are changing the way the world tackles poverty. 

Becca Stevens of Thistle Farms

Rod Arnold interviews Becca Stevens, author, speaker, priest, social entrepreneur, founder and president of Thistle Farms. 

Rich Stearns of World Vision

In this episode, Rod Arnold interviews Richard Stearns, best-selling author and President of World Vision. 

Lindsay Kolsch of TWLOHA

In this episode, Rod Arnold interviews Lindsay Kolsch, Chief Financial Officer of TWLOHA (To Write Love On Her Arms). 

Jake Wood and Matt Scott of Team Rubicon

Team Rubicon unites the skills and experiences of military veterans with first responders to rapidly deploy emergency response teams. 

Buddy Teaster of Soles4Souls

Soles4Souls is a non-profit social enterprise in Nashville, TN, that creates sustainable jobs and provides relief through the distribution of shoes and clothing around the world.

Afdhel Aziz: Good is the New Cool

Rod Arnold interviews Afdhel Aziz, Author of "Good Is The New Cool" & Founder of Conspiracy of Love, a think-tank and idea incubator that helps Fortune 500 companies 'make money AND do good by harnessing the power of culture and technology.'