Your nonprofit makes a difference.
More people should know about it.
Most nonprofits struggle with marketing.
“We finally got the insight and guidance
we’ve needed for years!”
God’s Love We Deliver
Waverly Ann Harris,
We make it simple to get the marketing
help you need.
What makes Leading Good different?
As a nonprofit leader, you’ve got big dreams. Your mission is important to you. You work hard. You’ve got passion and determination to see your cause succeed. We believe that you’re trying to make the world a better place.
But let’s be honest, it also takes money to help those you’re trying to help.
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You’ve probably tried lots of different things to raise more money. And maybe you even feel frustrated and exhausted because people just aren’t responding the way you want them to.
We understand what that feels like because we spent a large portion of our career working inside nonprofits. We’ve sat on your side of the desk and felt that same weight of responsibility to raise money. And we, too, used to try lots of different things.
But, what if we told you that most nonprofits don’t take advantage of the single most proven strategy that would help them raise more money? What if we told you that you don’t need complicated marketing strategies to meet your fundraising goals?
Over the past 25 years we’ve worked with many successful nonprofits. And we’ve interviewed and evaluated hundreds. And what we learned is this:
The single most important factor for successful fundraising is a nonprofit’s ability to articulate a clear, compelling message – and to implement it consistently across all its communications.
We’ve seen it happen. When nonprofits take the time to craft a clear, compelling message and use that message everywhere, it makes a difference in their fundraising.
Recently one of our clients called us, excited to share some good news. After we simplified their messaging and implemented it in their annual fundraising campaign, donations were up. And they weren’t just up a little bit – donations had increased over 70% compared to last year’s campaign! As you can imagine, this gave them hard proof that clear messaging works for fundraising. Now they have confidence that their fundraising efforts are on the right track.
If you’re having trouble raising money, we can help. Together we can simplify your message and help you implement it effectively so you can raise more money for your cause.
We believe the good you’re doing needs to keep happening. In fact, we want the good you’re doing to grow.
So get out your calendar and contact us to schedule your Marketing Strategy Session. Stop throwing away money on the wrong strategy. Your nonprofit deserves a strategy that’s been proven to work.