Resources, coaching, and expertise to help you reach more donors

Are you struggling to grow your nonprofit?

Are you working hard but still feel disappointed with the results?

Are you frustrated that more people aren’t donating?

Are you confused about what you should really be doing to make your nonprofit grow?

Do you feel like there must be an easier way?

“We finally got the insight and guidance
we’ve needed for years!”

Doug Dworak, Executive Director – Love Justice International


Understand exactly what you should be doing to grow your nonprofit.


Get insights and learn best practices, directly from the experts.


Stop feeling frustrated, and start hitting your fundraising goals.

Emmett Findley,
God’s Love We Deliver

“We are THRILLED that we well exceeded our goal. We raised over 60% more than last year. Thank you!”

Waverly Ann Harris,
Friends Life

“The results were immediate. Our annual campaign brought in 72% more donations than last year!”

We make it simple to get the marketing
help you need.

Here are three ways we can work with you.


Marketing Roadmap

Get a customized plan for your overall marketing strategy, monthly giving program, or P2P campaign.

What makes Leading Good different?

As a nonprofit leader, you’ve got big dreams. Your mission is important to you. You work hard. You’ve got passion and determination to see your cause succeed. You’re trying to make the world a better place.

But let’s be honest, making a difference and achieving your goals requires money.

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How much are you trying to raise this year? How much money would it take to double your impact? If you could acquire one more large donor, would that make a big difference? And what’s the right strategy to make all that happen?

You’ve probably tried lots of different things to raise more funds. And maybe you even feel frustrated and exhausted because people just aren’t responding the way you want them to.

We understand what that feels like because we spent a large portion of our career working inside nonprofits. We’ve sat on your side of the desk and felt that same weight of responsibility to raise money. And we, too, tried lots of different things.

But, what if we told you that most nonprofits don’t take advantage of the single most proven strategy that would help them raise more money? What if we told you that you don’t need complicated marketing strategies to meet your fundraising goals?

Over the past 25 years we’ve worked with many successful nonprofits. And we’ve interviewed and evaluated hundreds. And what we learned is this:

The single most important factor for successful fundraising is a nonprofit’s ability to articulate a clear, compelling message – and to implement it consistently across all its communications.

It’s true.

We’ve seen it happen. When nonprofits take the time to craft a clear, compelling message and use that message everywhere, it makes a difference in their fundraising.

Recently one of our clients called us, excited to share some good news. After we simplified their messaging and implemented it in their annual fundraising campaign, donations were up. And they weren’t just up a little bit – donations had increased over 70% compared to last year’s campaign! As you can imagine, this gave them hard proof that clear messaging works for fundraising. Now they have confidence that their fundraising efforts are on the right track.

If you’re having trouble raising money, we can help. Together we can simplify your message and help you implement it effectively so you can raise more money for your cause.

We believe the good you’re doing needs to keep happening. In fact, we want the good you’re doing to grow.

So get out your calendar and schedule a call to talk to us. Stop throwing away money on the wrong tactics. Your nonprofit deserves a strategy that’s been proven to work.



I’ve spent most of my career working in and with nonprofits, and I understand how it feels to be responsible for raising funds. As COO of charity: water, I helped lead the young organization through a period of tremendous growth. Now I help other nonprofits grow by applying principles and strategies that are proven to work.