Founded by Rod Arnold
Leading Good is the product of 20+ years of marketing leadership, from charity: water to Soles4Souls and more.
Rod Arnold is the founder and CEO of Leading Good, an agency dedicated to helping nonprofits maximize their marketing and grow their fundraising; and he also serves as CMO of Soles4Souls, a nonprofit that repurposes shoes and clothing to provide relief and alleviate poverty. Rod has a 20+ year track record of successfully building nonprofits and purpose-driven brands. Prior to founding Leading Good, Rod served as COO of charity: water, a nonprofit organization bringing clean and safe drinking water to people in developing nations. He was also President of the Nonprofit/Cause-Related Group at Media Ventures Group, where he helped drive strategic growth for brands, sports and entertainment properties, and nonprofit organizations. Rod’s clients have included God’s Love We Deliver, Ronald McDonald House Charities, Veterans of Foreign Wars, Save the Children, Compassion International, World Relief, and others.