Marketing Upgrade

Clarify your message. Transform your website. Maximize your marketing.

This is perfect for you if…

You want your website to be a marketing machine that converts more visitors into donors.
You feel frustrated that more people don’t respond to your marketing.
You struggle to explain in simple terms what your nonprofit does.
You want to cut through the noise, connect with more donors and raise more money.

“Leading Good took a deep dive into our website and core messaging and identified multiple ways we might actually be confusing donors. Our messaging is now crisp, clear, concise and memorable. We feel more confident that our marketing and fundraising efforts will be more effective.”

Roger Dermody, PathLight International

Unclear messaging: How much is it costing you?

Most nonprofits waste time and money on marketing plans that simply don’t work. They build websites, write emails, but don’t really see a return on their investment. What they need FIRST is a clear message, a way to effectively communicate their nonprofit to potential donors. When you have the right message, it changes everything.

A Marketing Upgrade is a proven way to quickly and radically transform your nonprofit’s marketing.

Here’s how it works:

1. Schedule a call.

2. We’ll talk through your needs and explain our approach.

3. We’ll complete your Marketing Upgrade within 30 days.

Your Marketing Upgrade includes 3 valuable deliverables to maximize your marketing.

Messaging Framework

We’ll use a proven 7-part messaging framework to bring clarity to all your communications and help you speak a language that makes donors get engaged. You’ll get excited to see how simple it will be to tell your story.

Website Messaging

We’ll write all the copy for your home page and your donation page. It will be clear, simple and flow properly for donors to really grasp and understand your cause. To put it simply, your website will work for you instead of against you.

Brand Messaging Guide

We’ll take your messaging framework and create a messaging guide you can use with your entire organization. Turn your whole team into fundraisers. No one will struggle with explaining what your organization does anymore. Everyone will speak the same language. The Messaging Guide includes your one-liners, elevator pitch, keywords, boilerplate language, email signature and more.

Upgrade your markerting today, and start attracting more donors.