In this episode, Rod Arnold interviews serial connector, cause marketer, angel investor, and corporate responsibility expert Susan McPherson, CEO and Founder of McPherson Strategies, a communications consultancy focusing on the intersection between brands and social good, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises.

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The Most Important Question Nonprofits Must Answer

The Most Important Question Nonprofits Must Answer

Watch the video below to discover the most important question nonprofits must answer if you want people to care about your organization. Most nonprofits love to talk about their work, their programs, the impact they're making. But many fail to answer the one question...