Leading Good

Marketing Roadmap

A customized plan to take your marketing to the next level.

This is perfect for you if…

You’re serious about taking your marketing to the next level.
You want a marketing strategy that’s proven to work.
You want more people to clearly understand your mission and donate.
You want to feel confident that you’re making smart marketing decisions.

Leading Good helped us identify multiple ways we might actually be confusing donors, and gave us a path towards simple, clarified, effective communications. This has been a very cost effective way for us to revolutionize our communications and marketing!

Roger Dermody, Pathlight International

Get the right messaging, strategy, and guidance to help you move forward with confidence.

This is not a long, drawn out process. We want you to get what you need and get it quickly. In fact, we promise to deliver everything within 30 days of our first call.

Here’s how it works:

1. Schedule a call. We’ll discuss your organization, your needs, and give you a quote.

2. Leading Good gets busy. We’ll create your messaging framework, customized marketing plan, and more.

3. Delivery day! We’ll spend a fun, jam-packed day together and walk through your customized marketing roadmap. You’ll leave confusion behind and feel confident you’re headed in the right direction.

Your Marketing Roadmap includes 9 essentials every nonprofit needs for successful marketing. These are the top 3:

Your Messaging Framework

We’ll use a 7-part messaging framework to bring clarity to all your communications and help you speak a language that makes donors get engaged.

Your Website Messaging

Your website should be turning browsers into donors, so we’ll simplify your messaging and organize it in a way that helps donors understand your mission.

Your Donor Acquisition Strategy

We’ll deliver a step-by-step plan, so you can bring in more new leads and convert them to donors with an automated engine that’s always running.
of the Leading Good Marketing Roadmap

Most nonprofits waste time and money on marketing that doesn’t work like it should. That’s why we developed the Leading Good Marketing Roadmap.

Here are 9 essentials every nonprofit needs for successful marketing.