You know the guy, the one who is always talking about himself? His accomplishments, his success, his possessions. He’s no fun to hang around. And why does he feel the need to brag? Is he that insecure?
The same goes for nonprofits and businesses. One of the most common mistakes we see is that organizations talk about themselves too much. They try to be the hero of their own story. But no one is interested in hanging out with that guy.
This episode of the Leading Good podcast features Tyler Riewer, Brand Content Lead for charity: water. Tyler shares key insights that charity: water uses to position their donors as heroes.
If you want to really engage donors in a fresh, meaningful way, don’t miss this episode!