How to Position Your Donors as Heroes

How to Position Your Donors as Heroes

You know the guy, the one who is always talking about himself? His accomplishments, his success, his possessions. He’s no fun to hang around. And why does he feel the need to brag? Is he that insecure? The same goes for nonprofits and businesses. One of the most...
5 Easy Tips For A Share-worthy Nonprofit Video

5 Easy Tips For A Share-worthy Nonprofit Video

WANT TO MAKE A GREAT VIDEO TO SHARE ON YOUR NONPROFIT’S SOCIAL MEDIA? HERE ARE 5 EASY TIPS! Video is the trend of the moment. If you’re not creating video content for your nonprofit, you really should be. Creating video content doesn’t need to be overwhelming,...
How Delighting Customers Leads to Free Marketing

How Delighting Customers Leads to Free Marketing

Danny Alexander, Co-Founder and Chief Creative Officer of Who Gives A Crap, shares how delighting your customers can lead to free marketing. Who Gives a Crap sells good looking, forest-friendly toilet paper, paper towels and tissues in 36 countries and donates 50% of...
3 Simple Ways To Improve Your Nonprofit’s Website

3 Simple Ways To Improve Your Nonprofit’s Website

This episode features Michelle Mosely Arnold, Leading Good’s Messaging and Creative Lead, who is also a StoryBrand Certified Guide and Copywriter. Rod and Michelle share three simple (and free!) ways to improve your nonprofit’s website...
Your Role as Chief Storyteller

Your Role as Chief Storyteller

Scott Harrison of charity: water shares his perspectives on CEOs as Chief Storytellers, properly recognizing donors and the true, deeper missions that lead to...